We use the information for the following purposes: 

• to process your order, collect payment and keep you informed of delivery progress in case of query, and for our record keeping 
• to manage the website, personalize it to you, and detect fraud or website abuse 
• to maintain your contact preferences 
• for conducting customer satisfaction surveys and responding to your website visits 
• to understand your buying preferences so that we can offer the products that we feel may interest you personally 
• to send you direct marketing communications which we believe may be of interest to you, including our latest purchases and offers 
• to send you regular email newsletters and notifications, if requested by you, all of which contain an unsubscribe link that you can use to be taken off the emailing list immediately 
• we use both your purchasing history and website tracking programmes to establish which of our offers and information will be most relevant to you, and which may qualify as profiling under Data Protection legislation 
• to call you back after you have telephoned us 
• to contact you if you have started an order on the website but left the basket before completion, to find out if we can assist you